Imagine spending all that time and money planning an event, only to turn a quarter of people away. You wouldn’t do that, would you? Well, that’s exactly what happens if you don’t consider accessibility needs.
There are 16 million disabled people in the UK, almost one in four people of working age. That means that if you don’t make your event accessible, you’re excluding a significant portion of your potential audience.
Making events accessible
At Attendable, we’ve been banging the drum about the need to make events more inclusive and accessible since we were established in 2020. We saw the rush online at the start of the first COVID pandemic and knew that people with disabilities were being excluded by poor tech and inaccessible online event platforms. We knew we could do something about it. It has now turned into a mission. As well as designing and delivering events for our clients, we are passionate advocates for accessibility and inclusion in the events industry.
Whether it’s solving the challenges of creating accessible events, creating a welcoming environment for all attendees, or thinking about clear and concise communication: inclusivity needs to encompass every element of an event.
Using tech to help solve the accessibility problem
Using the right tech, which is accessible, is often part of the answer. And when we realise there isn’t an existing solution, we develop our own.
A couple of years’ ago we were looking at swag bag options for an event we were running. These are a staple of the event and conference world, often filled with merchandise and promotional products. And more recently branded cotton tote bags and recycled pens to try and up reusability.
We wanted a solution that worked for the online events we were running, was accessible, sustainable and environmentally friendly, but also made swag bags more effective for the modern day. We couldn’t find anything that did the job – so we developed our own!
Our exciting launch at Confex 2024
With that in mind, we are looking forward to launching a new product at Confex 2024. A digital swag bag that every event organiser can use to help reward delegates and deliver engagement for sponsors and to make everyone’s event more memorable, valuable and effective.
We’re excited to see you at Excel at stand ETL2 – we’ll be speaking too! Come by and say hello. And if you can’t wait until then, get in touch for a preview or visit our website for more information.
#SeeYouAtConfex #Confex2024
