Attendable’s February ended on a real high, with the launch of our newest innovation Swagable at International Confex!
Swagable is our virtual swag bag, a modern alternative to traditional swag bags, created with sustainability and accessibility at the forefront of our minds. Instead of a physical bag packed with stock items (many of which are destined for landfill) Swagable harnesses the power of promotional event giveaways, but with a wider reach and kinder environmental footprint.
Our launch event at International Confex was two days packed full of connecting, sharing and learning. With 270 brands represented, it was a great opportunity to demonstrate the range of ways the Swagable platform can work to our fellow delegates and exhibitors. After all, Swagable was designed to provide a genuinely accessible technological alternative to physical event giveaways, using a platform that can be customised to the users needs.
As a busy inclusive events agency, we had noticed the following event trends as they happened:
- A shift to at least hybrid if not fully online event offerings
- A more environmentally conscious focus for event planners and attendees alike
- Sponsors seeking a more trackable follow-up from their investment in event promotion
Chatting to people (and seeking feedback) whilst showing them our Confex swag bag confirmed that the need for an accessible, sustainable and trackable virtual swag bag is more relevant than ever. Confex was also full of learning opportunities about other technical innovations we can collaborate with to improve both accessibility and sustainability at the events of tomorrow.
Our founder Catherine Grinyer took to the Fresh Tech stage on both conference days to share more about Swagable’s origin and development story, and the range of ways it can now be utilized. Catherine also spoke alongside Orla Pearson (founder of MyClearText and AccessLOOP) to discuss their joint venture, “Accessible All Areas”, bringing to life the importance of ensuring events are inclusive by design.
If you didn’t make it to Confex in-person or you want to take a further look, Attendable are pleased to confirm that Swagable will be taking part in Confex360, best described as the “virtual twin event of the exhibition”. By visiting our virtual booth and hotspot, you can interact with our demonstration swag bag, share your wish-list for the development of virtual swag bags and access useful resources. We will be sharing details of our Confex360 profile of social media, so be sure to give @SwagableSays a follow!
If you we didn’t speak to you on the day (or we did and you would like to know more) there is still time to book your free personalised demonstration session and to complete our survey. Get in touch today and make Swagable a part of your next event.
